🥗
Just like that ✳
Capture the moment.
Photograph a meal or scan a barcode. Add what you actually had, from homemade lunches to packaged favorites.
A FRESH WAY TO SEE FOOD
Your food tells a story.
See the whole thing.
From the snack you grabbed to the dinner you made, Crumbtale brings your food into one beautiful picture. Snap it, keep it, and understand what adds up over time.
For real life, real food, and every kind of day.
every little bite adds up
9:41●●● ▰
WEDNESDAY, OCT 7
☺Today.
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YOUR DAY AT A GLANCEA clearer picture,
one bite at a time.Health · Planet · Plants
one bite at a time.Health · Planet · Plants
Your food story See all →
🍓Strawberries & yogurtMorning · added to today↗
🥪Lunch on the goAfternoon · added to today↗
⌂Today▦Explore+◫Collection◯You
made for all kinds of eaters
SNAP YOUR FOOD✳UNDERSTAND INGREDIENTS✳SEE YOUR DAY✳KEEP THE LITTLE MOMENTS✳SNAP YOUR FOOD✳UNDERSTAND INGREDIENTS✳SEE YOUR DAY✳KEEP THE LITTLE MOMENTS✳
THE CRUMBTALE MOMENT
Watch what you eat come to life.
Take a photo of a meal or scan a product. Then watch it drop into your day. Your food becomes something you can see, move, and remember, instead of another line in a log.
✳ Products you scan✳ Meals you make✳ A day that builds visually
Illustrative preview of the in-app interaction.
YOUR DAY, IN MOTION✦
🥛Oat milkscanned product
🥗Lunch bowlhomemade meal
🍓Strawberriessomething sweetTODAY'S TABLE3 little moments
A visual diary of what you've actually had.
THE LITTLE THINGS ADD UP
Food tracking that feels
more like living.
There is more to food than a number. Crumbtale makes room for the things you actually eat, the questions you have, and the patterns worth noticing.
🥐
🍇
🥑
your little food universe
Make it yours.
Turn food photos into keepsake stickers and build a visual collection that looks like your life, not a spreadsheet.
YOUR DAY, IN CONTEXTSmall choices.
More understanding.
✷More understanding.
See the bigger picture.
Explore nutrition, ingredients, and day-long patterns with clear context and room for nuance.
MORE THAN A FOOD LOG
A closer look at
what’s on your plate.
Barcode details, ingredient lists, dietary preferences, and a visual diary all live together. Learn a little about one product, then step back and see what your whole day is saying.
↗
Know the product. Explore ingredients, nutrition, and processing information when data is available.
✳
Keep the memory. Make food stickers from your own photos and collect the things you eat.
♡
Find your rhythm. See daily and monthly context without labeling your food “good” or “bad.”
PRODUCT DETAILS•••
🥛
Oat milk ↗
A little context for what’s inside.
IngredientsNutritionProcessing
✳
Ingredients, explained
See what’s on the label, in plain language.
🍓saved to your story
THERE'S A PLACE FOR EVERYTHING
Your whole world of food, in one place.
More than a diary: Crumbtale lets you see what you have on hand, what you made, and what you use every day.
IN YOUR PANTRY3 things on your shelf
🥛Oat milk
🍯Honey
🥫Tomatoes
Illustrative preview. Items shown are examples.
SEE WHAT ADDS UP
Three lenses on your day.
Health, Planet, and Plants bring your food into focus. See your day at a glance, then open the details to understand what contributed to each ring.
Health
How much of your day's intake came from higher graded foods.
Planet
Your estimated food footprint against a daily reference.
Plants
The different plants in your food over the last seven days.
Scores use available product and meal data and can be incomplete when details are missing.
YOUR DAY AT A GLANCE↗
Little choices.
One bigger picture.
✦
Health64%
Planet1.8 kg
Plants12 / 30
Today + the last 7 daysTap a ring in the app to see why →
a story,
not a verdict ✳
not a verdict ✳
Illustrative values, not a personal result.
✿
Every body.
Every appetite.
Every day.
Every appetite.
Every day.
OUR POINT OF VIEW
Curiosity looks good
on everyone.
Food is personal. That’s why Crumbtale is built around understanding, not judgment. Calories can stay out of sight. Your day is a story to learn from, not a score to chase.
No food shameCalories optionalYour pace, your story
GOOD QUESTIONS
Curious? Us too.
A few things you might be wondering about.
Can I use Crumbtale without tracking calories?+
Yes. Calorie visibility is optional and off by default. You can focus on food, ingredients, and your visual diary.
What can I add to my food story?+
You can photograph food, scan a packaged product’s barcode, and log the amount you had. Available product records add ingredient and nutrition context.
Does it tell me whether a food is “good” or “bad”?+
No. Crumbtale gives you context about products and your day without shaming individual foods. Product information depends on the available label and catalog data.
Can I check allergies with it?+
You can set allergy preferences and see matches in available product data. Always check the physical label, since recipes and records can change.
YOUR STORY STARTS HERE
Be there when
it drops.
Crumbtale for Android is on its way. Join the waitlist and we’ll tell you when it’s ready to download.
Crumbtale for AndroidGoogle Play link coming soon
Download Android EARLY ACCESS · ANDROID
Get the first word.
Leave your email for a note when Crumbtale is ready. No food guilt, and no inbox clutter.
We’ll use your email only for Crumbtale launch updates. Ask to be removed at hello@crumbtale.com.